General Consulting, Strategy & Leadership

In the toughest campaigns, working smarter is the margin of victory.

A Pathfinder-led campaign is characterized by our exceptional level of commitment and an ownership mentality. As leaders of your campaign, we will establish a winning culture of teamwork, creativity, and professionalism.

We pride ourselves on client responsiveness, attention to detail, meticulous planning and follow-through. Our campaigns are built on more than just experienced strategy and advice. They are built on a foundation of preparation and planning, in key areas including:

Due diligence: political vulnerability research, electoral research & historical analysis. Localized media analysis.
Voter segmentation, targeting and vote goals.
Mass media and voter contact plan and schedule.
Multi-scenario budgeting and calendaring.

Our winning culture and our attention to planning and detail is the primary reason we are the recipients of seven AAPC “Pollie” Awards and three Reed Award nominations for our successful and innovative ad campaigns, including the Silver “Pollie” Award for best Candidate Media Campaign.

Pathfinder leads campaigns that are true to the candidate and their desire to serve their community. We are best-in-class at using advanced analytics and modeling to find that extra advantage that helps you win over voters that others would write off. That attention to detail and willingness to work smarter and compete for every vote is the Pathfinder difference.
We know how to build talented teams and are unafraid to run tough campaigns with integrity. Contact us today for an assessment of your Path to Victory.
Pathfinder has led some of the most impactful and successful independent expenditure campaigns in California for leading advocacy organizations, such as the California Chamber of Commerce, the California Charter Schools Association, and Charles Munger Jr.’s Spirit of Democracy PAC.
We are experienced and understand how to execute the unique role an independent expenditure can play in the success of a campaign.
Whether in support or opposition to a measure, Pathfinder understands that ballot measure campaigns can be won or lost in the highly-leveraged due diligence phase. Pathfinder brings its signature attention to detail and forward-thinking to the entire effort. We can lead your campaign from validation-of-concept to qualification, from coalitions to communications, and Get-Out-the-Vote to Victory.